Most of their customers for their first week of operations have been family and friends. Since BOBABABA’s launch in January 2021, its first month has raked in around RM5,000 in revenue thus far. That was thankfully solved quickly but it delayed our initial timeline for launching by a few weeks,” said Paula. “Such delays were causing us a lot of stress in terms of finances. At the ports, there was much confusion with the way their business was being operated, and some of their details didn’t match the business address on the documents too. There were also delays when it came to shipping their stocks. Having no experience with this, the 2 had to Google everything where even information was scarce for the topic. ![]() Their biggest setback came from importing their stocks from Taiwan. So, our options are limited to mainstream social media,” Paula explained. “We initially found it challenging to market our product because as an online store, we don’t have the same exposure as a physical bubble tea shop does. But being an online store-though requiring lower capital to run-meant struggles when it came to awareness. Delays At The PortĪs mentioned above, the pair didn’t want to start their own boba shop as the market was already saturated. Their stainless steel ice cubes also prevent the drinks from diluting. This is to enhance the product’s convenience so consumers can grab it and enjoy the drink anywhere. It also comes with reusable ice cubes, a cup, and a straw. ![]() To further simplify the process, their main product, The Starter Kit (RM142.90) consists of 9 different flavours of BOBABABA’s kits. You can try every flavour they offer with their starter kit / Image Credit: BOBABABA “Our products can be ready in 2 minutes and are suitable to be prepared anywhere as long as you have access to a microwave and hot water,” said Paula. A single kit costs between RM6.80-RM9.50 depending on the flavour. The sets come with instant tapioca pearls which take 40 seconds to make in a microwave or 4 minutes in boiling water. Hence, their tea comes in powder form where each kit is individually packaged to make 1 serving. Speaking to Vulcan Post, Pauline shared, “We instantly thought, why don’t we make a boba tea product that is similar to instant noodles? One that’s convenient, easily prepared, and can be enjoyed anywhere and anytime.” Pauline and King wanted to create one to work as an instant beverage, much like Nescafé and Milo, which are often found in office pantries as they’re simple and quick to make. The tapioca pearls are also raw when delivered and take up to 30 minutes of constant cooking and stirring. Paula, too, said it was one of their inspirations.īut Tealive’s kits are sold in bulk, where 1 set makes at least 10-15 servings of the same flavour for RM50. Now, Tealive has been selling their own version of DIY Bubble Tea Kits since MCO last year. As Instant As Instant Noodles It’s represented by an astronaut as you can make their drinks anywhere, even on Mars (figuratively) / Image Credit: BOBABABA So, they launched BOBABABA in the form of instant DIY kits.Įditor’s Update : This article was written before BOBABABA was rebranded to BOBOBABA, thus the name we used to refer to the brand in this piece. Not wanting to be just another boba shop in the red ocean, partners Paula and King wanted to bring a different experience to boba tea. ![]() We’re now left with bigger name brands who’ve proven that they dominate the Malaysian boba market. Towards the beginning of 2020, plenty were already closing down as the hype dwindled even before the MCO. Shops around the world are still experimenting with new flavors, additions, and mixtures.Back in 2019, it seemed like there was a new boba tea brand popping up every week. As waves of Taiwanese immigrants over the past few decades brought this drink overseas, innovation on the original bubble tea continues. However, it wasn’t until the 1980s that the bubble tea as we know today was invented. Bubble tea has its roots in traditional Taiwanese tea culture which dates back as early as the 17th century. This Taiwanese drink started as a local treat and has exploded in popularity over the last few decades. Bubble Tea gained such popularity globally that it was officially announced as a new emoji on this day in 2020. Honeydew, matcha, raspberry, mocha – no matter the flavor, don’t forget to mix in some bubbly balls made with fruit jelly or tapioca. Tangy and fruity or sweet and milky? The combinations are endless! Today’s interactive game Doodle celebrates bubble tea, also known as boba tea and pearl milk tea.
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